IIMS PGP Placement 2023-24

INSTITUTE ACHIEVEMENTs Touchstone 2022 Marketing Prowess Ignites In-Campus Engagement Markathon, the Marketing Club of IIM Shillong, turned up the heat with Touchstone, an online inter-college competition that ignited the spirit of 960+ teams from over 60 B-schools.This unique event,part of IIM Shillong's flagship fest Khlurthma, challenged participants to tackle real-life marketing problems and apply their strategic acumen across campuses. The competition saw aspiring marketers delve deep into intricate business scenarios, showcasing their marketing knowledge through innovative solutions. From crafting compelling product ideas, thorough market(campus) research, to becoming their own influencers, participants interacted and collaborated right from their home campuses, creating a tangible impact that extended beyond the virtual realm. The winning team's unwavering dedication and enthusiasm were on full display as they even created a working prototype of their product idea to be shown through their online video submission. Touchstone's true triumph was in stimulating offline engagement of participants among their campuses of prominent B-schools. Godsellers AWeek-Long Marketing Marathon Godsellers is an annual extravaganza and the flagship event of the marketing club at IIM Shillong. It is a week-long whirlwind of creativity, collaboration, and competition. This isn't just a test of marketing skills; it's a real-world business simulation to put into practice one’s problem solving skills. Teams battle it out, securing stalls through auctions and then deploying their marketing tactics over four days of pre- sales. They create dedicated Instagram pages, collaborate with clubs and committees, and unleash their inner entrepreneurs. Every strategy imaginable is deployed: product innovations, sales pitches, promotions, price strategies, demand forecast, customer experience, and much more. Godsellers 2023 saw student formed 7 teams cater to a footfall of 700+ customers, including faculty and their families. Our street-smart participants go head- to-head, catering to the demands of a real audience, facing real-world challenges, and tackling real money profit/loss. Markathon takes utmost pride in saying that Godsellers is more than just an event; it's a scintillating experience. It isn't just about winning the 1st prize; it's about learning. It's about taking textbook theories and turning them into tangible profits and invaluable lessons. It's about the thrill of competition,the joy of collaboration, and the satisfaction of building something from scratch. It's about marketing beyond the books and an immersion into the actual business world. Quizathon: Unleashing Marketing Minds at IIM Shillong The marketing club of IIM Shillong unleashes a knowledge inferno every year with Quizathon, a marketing intra-college event. This comprehensive competition delves into the vast depths of marketing, encompassing everything from logos, taglines, guerilla marketing strategies, print campaigns, advertisements, brand ambassadors, social media, recent news and trends, and everything else in marketing. Every year Quizathon experiences a remarkable 90% participation from the PGP batch of students. Beyond the cash prizes, Quizathon's true achievement lies in its ability to unlock the curious marketer within each student. Students grapple with brain-teasing quizzes and engaging activities like brand charades to unveil the hidden creative marketers within, and their knowledge soaring to new heights. MARKATHON NIVESHAK • We successfully instituted and managed an investment fund that demonstrated commendable performance, delivering an impressive return of 19.5% in its very first year. Our strategic oversight and prudent investment decisions contributed to the fund's sustained growth within controlled risk boundaries. • We conducted a Budget session and hosted a prestigious panel headed by the Chief Economic Advisor to the Government of India, Dr. V. Anantha Nageswaran. • We organized a financial event, Stock Auction, employing a simulated real-life market environment within an auction-like setup, imparting knowledge on various financial concepts. • We publish our monthly magazine, which involves creating, designing, and printing periodicals, ensuring regular and informative dissemination of financial knowledge. • We partnered with diverse entities to host sessions guiding individuals on financial preparation during SIPs.  42 Indian Institute of Management Shillong