IIMS PGP Placement 2023-24

Activities • Godsellers: The flagship event of The Marketing Club is based on the premise that marketing is a lot more than plain sales which can only be supplemented with through market & product deliberation. It is a real market simulation where the participants are evaluated on profitability, marketing activities, strategy and feedback. • Jingstad: Jingstad tilts more towards branding and creativity. With participation coming in from all across B-Schools, teams are required to come up with advertising concepts. It covers two major events of the club –War of Brands and Ulta Pulta. • Touchstone: Case Study competition organized under the annual event of IIM Shillong – Khlurthma. The challenge for participants from across B-schools of the country, is to solve the problems of branding, marketing strategy, distribution etc. Activities • Paramarsh: Flagship event - Case interviews competition • Battleground: Case solving competition with time constraint of 3 hours to solve • Contrivance: Case strudy competition exclusively for IIM Shillong participants • Strategist: Article writing competition + tri-annual magazine • Infusion: Case study writing competition • Industry Analysis: Monthly industry analysis Marketing Club Consulting Club Markathon The Marketing Club of IIM Shillong aims to provide students with an exposure to the marketing domain, creating marketing enthusiasts in the process. The club also works for organizing marketing activities inside the institute and bringing live project opportunities. Markathon, the monthly magazine of IIM Shillong has a readership of more than 10,000 subscribers. The magazine is read & appreciated all across the premier B-School colleges like IIM A, B, C, XLRI, MDI, etc. We have also invited eminent corporate personalities like Mr. Samar Singh Shekhawat (ex-CMO at United Breweries), Mr. Kapil Arora (President – North Ogilvy and Mather), Mr. Gaurav Mehta (CMO at GirnarSoft) and Mr. Vijay Kadu (VP Sales – Business Standard) as part of ‘Vartalaap’ section of magazine. ConQuest The Consulting & Strategy Club of IIM Shillong was founded in 2008 with a vision of delivering sustainable solutions to society by acting as a forum between the industry and students passionate about strategy and consulting. It strives to equip the students with the domain knowledge and skills by facilitating consulting assignments, talks with industry experts , online newsletters,workshops and competitions. We also provide detailed sector analyses which help participants and readers to gain more insights into the strategies employed by various industries. We conduct various inter and intra institute competitions involving multiple aspects of consulting such as case solving and case interviews.  28 Indian Institute of Management Shillong